7 Easy Steps to Crafting an Engaging Cover Letter

1. Address the hiring manager by name

Whenever possible, address your cover letter to the hiring manager by name. This personal touch shows that you've done your research and are genuinely interested in the position. If you're unsure who the hiring manager is, try searching the company's website, LinkedIn or even calling the company to ask for the appropriate contact.

2. Open with a strong introduction

Your opening paragraph should grab the reader's attention and immediately convey your enthusiasm for the role. Mention the specific job title and express your excitement about the opportunity. Highlight your most relevant experience or qualifications to demonstrate your suitability for the position.

Example:

"I am excited to apply for the Senior Accountant position at XYZ Company. As an ACCA-qualified accountant with over seven years of experience in accounting for small businesses, business development and team management, I am confident that my skills and expertise make me a strong candidate for this role."

3. Tailor your cover letter to the job

As with your CV's personal statement, it’s essential to tailor your cover letter to the specific job you're applying for. Carefully review the job description and company website to identify the key skills and qualifications needed for the position. Use this information to emphasise how your experience and skills align with the organisation's needs.

4. Showcase your achievements

In the body of your cover letter, provide concrete examples of your achievements in previous roles. Focus on quantifiable results, such as client portfolio size, lead generation or process improvements. Providing specific examples will demonstrate your ability to deliver results and add value to the company.

5. Explain why you're the perfect fit

Highlight the unique qualities that make you the ideal candidate for the position. This might include your passion for accounting, specialised certifications or experience in a niche area. Additionally, express your genuine interest in the company's mission, values or industry, and how you're excited to contribute to their success.

6. Close with a call to action

End your cover letter on a strong note with an expression of enthusiasm for the opportunity and a request an interview. Thank the hiring manager for their time and consideration and reiterate your interest in the position.

Example:

"Thank you for considering my application for the role Senior Accountant at XYZ Company. I am excited about the opportunity to contribute to your organisation's continued success and would welcome the chance to discuss my qualifications further in an interview."

7. Edit and proofread

Before submitting your cover letter, always take the time to carefully proofread and edit the document at least twice. Consider asking a trusted friend, colleague or mentor to review your letter and provide feedback. Things to look out for:

• Grammatical errors
• Awkward phrasing (read the cover letter out loud to help with this)
• Inconsistencies in tone

A well-written, appealing cover letter can significantly increase your chances of securing an interview with a top accountancy practice. By following these tips and tailoring your cover letter to the specific job and company, you'll create a positive lasting impression on hiring managers and set yourself apart from the competition.

Wishing you the best of luck!