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7 Tips for a Standout Accountancy Practice Careers Page
You’ve just had your website redone to further entice clients to engage your accountancy services. It’s beautifully designed and hits all the right notes to attract your target customer. But is your website attracting the potential employees that are also key to your business growth? This is where your careers page comes in.
A powerful tool in your recruitment arsenal, your careers page is more than where you simply list available roles. It will often serve as the first point of contact for potential candidates. In that capacity, it should answer two questions: what’s in it for them and why should they apply with your firm?
Your careers page must be informative, engaging and reflect the values and culture of your practice so talent can make an informed decision as to whether they would be a good fit or not. Let's go through what should be on an accountancy firm’s careers page to entice top-notch candidates.
Clear and Comprehensive Job Listings
The foundations of a successful careers page are being easy to navigate and well-organised, as well as showing a detailed list of job openings within your accountancy firm. Each job posting should include:
- Job title
- Location (include if hybrid or remote)
- Salary - A recent Reed study showed that four in five jobseekers are less likely to apply if the salary is not listed.
- Description of responsibilities and tasks
- Qualifications and requirements
- Information about your firm's culture and values
- Employee benefits
- Clear application instructions
Example: Click here to see how Create Finance shares role details and lets their company personality shine in their job listings.
If you’re a larger firm with multiple positions, ensure that you have a user-friendly search and filter function that allows candidates to find the positions that match their skills and interests quickly.
An insightful 'About Us' section
When searching for a job, 64% of people will research a company’s background online before applying for a role. The 'About Us' section on the careers page tells your company story and provides a glimpse into your accountancy firm's mission and core values. Don’t be afraid to state what you are looking for in an employee and what you offer as an outstanding place to work. Highlight any unique aspects of your firm, such as a commitment to community service or a strong emphasis on work-life balance.
You can also use engaging content, such as employee testimonials or videos, to give candidates a sense of what it's like to work at your practice.
Example: See how Northern Accountants in Yorkshire attracts candidates.
Showcase Professional Development Opportunities
Top talent is often looking for more than just a job; they want to advance their careers. On your careers page, showcase your firm's commitment to professional development. This can include:
- Mentoring programs
- Training and certification opportunities
- Continuing education support
- Career progression paths
When candidates see that your firm invests in their growth, they'll be more inclined to consider joining your team.
Employee Testimonials and Success Stories
Authenticity matters when attracting candidates. Consider featuring employee testimonials and success stories on your careers page. Let your current employees share their experiences, highlighting what they love about working at your firm and how they've grown professionally.
If you are making your first hire, consider posting a video of you sharing why you’re hiring, what you’re looking to build with your first employee, etc. These personal touches can build trust and credibility with potential candidates.
Diversity and Inclusion Initiatives
Inclusivity is a top priority for many job seekers today. Showcase your accountancy practice’s commitment to diversity and inclusion on your careers page. Highlight any initiatives, employee resource groups and diversity awards your firm has earned. Make it clear that your firm values diversity and welcomes candidates from all backgrounds.
Benefits and Compensation Information
While many candidates are passionate about their careers, they also want to know about the tangible benefits your firm offers. Be transparent about compensation structures, health and wellbeing benefits, retirement plans and any other perks your firm provides. This information can help candidates make informed decisions and put you ahead of other firms they may be considering. You can learn more about the top alternative benefits employees want here.
An Easy Application Process
Lastly, ensure that the application process is simple — user experience is all important. Provide clear instructions and an online application form that's easy to complete. Consider incorporating technology like chatbots to answer common questions or assist with the application process, making it as seamless as possible.
All of the above should be presented in an appealing, easy-to-navigate way.
First impressions matter, so make sure you have an inviting, informative careers page to help your cause. Invest the time and effort to make your careers page a true reflection of your firm's values and commitment to excellence, so top accountancy candidates know why they would want to work there.
